“To Don’t” list…

We are a “to do list” type of family! We have a list for everything, and I must credit this to my wife. We are extremely busy, and we are involved in a lot of activities.  If we are not organized in some way, things will get missed.

We really do have a list for everything. Not just the grocery store list, or the meal prep list or the Saturday “honey-do” list. I can walk down and look at the counter in our kitchen, which serves as my wife’s unofficial desk, and find my list so I know what I’m supposed to do on any given day.

And I wouldn’t have it any other way!

The great thing about lists is you can always add to them, but the even greater thing about lists is checking off an item that’s completed. Heck, I’m even guilty of completing something and then adding it to the list just for the satisfaction of scratching it off. I know that’s not very efficient, but it feels so good! Is anyone else like this or is it just me? 🙂

I even blogged about this before and identified several different ways (whether pen and paper or digital system) to document responsibilities and actions to make sure things aren’t missed. Check it out HERE if you’re curious. It involves a suggestion that my grandson made that got me thinking.

Sure, it’s easy to get lost in the minutiae of scraps of paper everywhere or lists on your phone or the computer or even on the counter in your kitchen. But, if you have a good system, it’s completely necessary, at least for my family.

There is one list that I don’t have and probably should consider. And that is what I call a “to don’t” list. What I mean by this is a list of reminders of things that I should not be doing. And almost 100% of these things are time wasters.

I’m not saying that we shouldn’t take a break from time to time. This should absolutely be on the to do list as it helps to maintain our sanity. I’m talking about those things that we make an excuse to do because we don’t want to do what we need to do.

It’s almost like setting four or five different alarms to get me up in the morning instead of maybe just one or two to get up when I should.

As I stated before, a “to don’t “list is filled with excuses. Completing a “to don’t” list is filled with actions and activities that prevent progress.

I caught myself doing something on a “to don’t” list just this morning. After I watched a training video to show me how to complete a very important part of my business, I stepped away for a quick break. Instead of acting on what I just learned, I decided to watch a quick funny video that someone recommend. That led to another video, and another video and before I knew it, I was deep in a hole filled with unproductive activity.

We are all allowed distractions, and these can be healthy at times. But when the distractions become the norm, this behavior changes from one of productivity to one of laziness and apathy.

The funny thing is that I had made a decision on what this blog post would be several days ago, researched and crafted a draft in my mind and on paper, and was going to complete today. And I still found myself checking off items on my “to don’t” list. I know better!

Fortunately, I snapped myself out of it, reviewed the training video this morning, and started to compose this blog post.

So, what does this have to do with running an online business? Well, I’m glad you asked!

Sticking to a “to do” list is about more than just organization, it’s about protecting your energy and focus. Every time you check something off, you’re reinforcing discipline, progress, and momentum. That sense of forward movement is powerful, and it builds confidence in your ability to handle whatever comes next. On the flip side, the more we let ourselves wander into unnecessary distractions, the harder it is to get back on track.

Another reason these lists are vital is because they serve as a compass. A good list keeps you pointed toward your priorities, while a “to don’t” list keeps you away from the detours that slow you down. Think of it like guardrails on a winding road. The “to do” list offers the destination and the map, while the “to don’t” list makes sure you don’t drive off the cliff. Both are necessary if you want to arrive where you’re headed.

Finally, a disciplined approach to lists allows you to work smarter, not just harder. So much of running a business isn’t about grinding endlessly, it’s about making clear decisions on what deserves your attention and what doesn’t. When you say “yes” to the right tasks and “no” to the wrong ones, you’re multiplying your effectiveness and cutting out wasted effort.

Just like in family life, business success depends on the ability to stay focused. And that’s where a “to don’t” list can be a game changer. Here are a few things every online business owner should add to their “to don’t” list:

  • Don’t wait for everything to be perfect before taking action. Perfection delays progress. Done is better than perfect.
  • Don’t say yes to everything. Guard your time and energy for the things that actually move the needle.
  • Don’t chase every shiny new tool or trend. Stick with what’s proven to work before chasing the next big thing.
  • Don’t confuse motion with progress. Just because you’re busy doesn’t mean you’re building your business.
  • Don’t put off uncomfortable conversations. Whether it’s with a customer, partner, or team member. Problems don’t get smaller by ignoring them.
  • Don’t underprice your value. You can’t grow a sustainable business if you’re constantly selling yourself short.
  • Don’t let notifications control your day. Silence the dings and buzzes so you can focus on deep, meaningful work.

This is just a small sampling of a list that can be, and should be, a lot longer. What are some things on your “to don’t” list that you want to cross off?

If you think about it, a “to don’t” list is almost like hiring a coach who constantly reminds you not to drift away from your goals. It’s not always about what you do, sometimes it’s more about what you stop doing.

Whether it’s life at home or business online, lists are a lifeline. A “to do” list keeps us moving forward. A “to don’t” list keeps us from sliding backward. Used together, they give you clarity, focus, and discipline. The next time you’re tempted to wander into distraction, ask yourself, “Am I checking off my “to do list” or my “to don’t list?” That simple question might just keep you on the road to success.

Now, I’m off to check on that list that my wife prepared for me to accomplish today. I secretly hope a few items include a trip to the hardware store to buy that new tool I want or watching the baseball game later tonight after I complete my work. 😉

“What gets measured gets managed.” – Peter Drucker

 “The key is not to prioritize what’s on your schedule, but to schedule your priorities.” – Stephen R. Covey

 And of course, a few VERY BAD Dad jokes:

I made a schedule for my procrastination…But I keep putting it off.

I told my boss I was good at multitasking.  I can waste time, be unproductive, and procrastinate all at once!

Until next time, STAY FRESH, Friends!

 

 

 

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10 thoughts on ““To Don’t” list…”

  1. Hi Ernie,
    Yes, that “to do list” is definitely something we should all have! Being of the “older” generation, I also keep a small notebook on my dresser beside my bed – for those 2am lightbulb moments!
    We are all guilty of using that “don’t do list” once in a while and like you mentioned, it serves us well to take a break but not lose the focus of what needs to be done. That seems to be easier said than done when working for myself.
    When I was in the army and at work, I was probably known as the list-man… you could ask what needed to be done and I’d gladly provide a copy of a list to you!
    Great info and something to keep working on! Cheers!

    1. Hi Marc – I also try to have a little notebook handy to make sure I jot down ideas. And then, I remember I have the note app in my phone. I guess I’m part of that generation, too, that it just used to jotting down thoughts on paper. Thanks for your visit to my blog post and have a productive week!

  2. I so want to play hookie today! It’s a gorgeous day, low humidity, sun shining brightly. And after I finish my tasks, I’ll get out and saw down some trees. I don’t think friends understand what an entrepreneur really is. It means I can’t play hooky, I must complete tasks allotted to me (and me only) and I can’t give in to what others think I should be doing instead. And then there are lessons I must catch up on. I am so interested in how these lessons will deepen my understanding of our next entrepreneurial ventures. Did you see Craig’s explanation on how our SaaS is far superior to what others are offering? A must read.

    1. Hi Kate – Yes, playing hooky is one of those benefits that we have when we are working for ourselves. I rarely play hooky for an entire day, but I really should from time to time. My mind just is always focusing on what I need to do next. However, I am learning to be in the moment more and more. thank you for your visit to my blog post and for your comments!

  3. He Ernie, I really enjoyed this post! I’m definitely a “to do list” person too, and I love the feeling of checking things off, it keeps me motivated. What really stood out to me though was the idea of a “to don’t” list. Because I know I sometimes get caught up in little distractions that steal my time and energy. I think adding a “to don’t” list alongside my daily tasks could really help me stay focused on what actually matters. Thanks for the reminder, I might just start one today!
    Meredith

    1. Hi Meredith – Thank you for your visit to my blog post and for your nice comments. I truly appreciate your support! It really is easy to get caught up in the distractions of everyday life and then hard to refocus when needed. I am finding that I need to be more disciplined in this but at least I am self-aware now. I trust and hope you are having a fantastic day, and I enjoy following you on your journey!

  4. That’s a funny. my wife talked to me yesterday about a way to be more organized by using a to-do list…she propose an electronic version we could share and synchronize. The software is called “todoist” and it’s free. As far as I’m concerned, I prefer the good old pen and paper list because like you, I find very satisfying the feeling of checking off an item from the list. And also like you, I am guilty as well to write a done task, just for the satisfaction of checking it off! The “to don’t” list is a good idea. Mine would be be full of rattles because I still don’t have the discipline required to run my business aside from distractions. 😉

    1. Hi Martin – It is funny as I’m hearing more and more of people like me in their to do lists. Like you, I am a good ol’ pen and paper type of guy. However, but software sounds interesting. I wonder if it’s an app that can be used on the phone or if it’s just computer software program. Thank you for your visit to my blog post and put it here comments. I truly appreciate your support!

  5. This idea of a “to don’t” list really hit home for me. I’m definitely guilty of falling down the rabbit hole of “just one quick video” or “just a peek at my notifications” and suddenly realizing I’ve checked off half a page of distractions. 😅

    I love how you framed it as guardrails—keeping us from veering off track while the “to do” list points us forward. That simple question you posed—am I checking off my to do list or my to don’t list?—is going on a sticky note above my desk. Such a powerful reminder to protect our focus and energy.

    1. Hi Alison – I get distracted so easily and it drives me nuts! Rather it drives other people nuts who are waiting on me at times. Yes, we all need guidelines and guardrails whether we want to admit it or not. I know I hate to admit it. I do love adding things to my list though, so I don’t forget what I’m trying to accomplish at any given moment. Thank you for your visit to my blog post and for your comments. Your support You mean so much to me!

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