That One Song…

A few days ago, I got one of those random texts from my oldest son. Now, if you have grown kids, you know exactly what I mean. It can be anything from a joke, to a random thought, to something that makes you stop and say, “Where did that come from?” And honestly, I love it.

We have a great relationship. I will always be his dad, but somewhere along the way it turned into something more. I have become a sounding board, an advice giver, a cheerleader, a guy he can laugh with, and occasionally the guy he reminds is getting older. It is one of the greatest blessings of this stage of life.

So, he texts me and says he heard a song while he was out that instantly made him think of a specific movie scene. Not just the movie, but the exact moment in the movie. Then he asked me if I remembered any more songs like that. You know, the ones where you hear the first few seconds and you are immediately transported somewhere else.

Now, that is a dangerous question to ask a guy from my generation.

Before I knew it, I was firing back songs like I was hosting a radio show. Songs tied to movies, scenes, moments, and memories. Some serious, some funny, and some that probably made him question my taste in music. It turned into one of those simple but meaningful exchanges that just sticks with you.

But what really caught my attention afterward was not just the conversation. It was the realization that he understood something pretty powerful. Music is not just music. It is memory, it is emotion, it is association and it is a trigger that takes you somewhere instantly.

And that got me thinking.

So, what does this have to do with running an online business? Well, I’m glad you asked!

This has a lot more to do with just movies and music. It has everything to do with being memorable. Think about it for a second. When someone hears a certain song, they immediately think of a scene, a feeling, or a moment. That is not by accident. That is because that moment made an impact.

Now ask yourself this. When people come across you or your business, do you create that same kind of connection? Are you the person they remember when they have a need? Are you the one they associate with value, trust, or even just a positive experience?

Because that is the goal. We want to be like that song.

When someone has a problem, a question, or a need, we want our name to pop into their mind without hesitation. Not because we shouted the loudest, but because we connected the deepest. Because we showed up consistently. Because we gave value. Because we made them feel something.

Being memorable is not about being flashy. It is about being meaningful.

Here Are A Few Reasons Why Being Memorable Matters And How It Delivers Real Value

• People do business with those they remember and trust.
• Consistency builds recognition, and recognition builds confidence.
• Value creates positive associations that stick over time.
• Emotion strengthens memory far more than information alone.
• Authenticity makes you relatable and easy to connect with.
• Simplicity makes it easier for people to recall you when it matters most.

When you focus on these things, something powerful happens. You stop chasing attention and start earning it. You stop trying to convince people and start connecting with them. And over time, those small moments of connection build into something much bigger.

It also changes how you show up. You begin to think less about what you are selling and more about how you are helping. You begin to focus on the experience you create instead of just the transaction you complete. And that is where the magic happens.

At the end of the day, we all have a choice. We can blend in, or we can stand out by serving, helping, and connecting in a way that leaves a lasting impression.

Now, if you are sitting there thinking, “That sounds great, but I have no idea how to actually do that,” you are not alone. Building a memorable presence in an online business takes guidance, the right tools, and a proven path. That is exactly why I continue to recommend the Internet Profits Academy. It is a one stop shop that helps you not only build a business, but build one that people actually remember and come back to.

So here is my question for you. What is a song that instantly takes you back to a movie scene or a moment in your life? I would genuinely love to hear it. Drop it in the comments and let us have a little fun with this.

Now, if you will excuse me, I think I am going to put on an old movie tonight. Maybe I will call my son and see if he wants to come over and relive a few of those moments with me. My wife just looked at me and said, “As long as you do not start naming every song before it plays like you did in your text.” No promises.

But hey, if the movie is good enough, I might just sit there quietly and enjoy it. Well, mostly quietly.

“Be yourself. Everyone else is already taken.” — Oscar Wilde

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou

And of course, a few VERY BAD Dad jokes:

I told my audience I wanted to leave a lasting impression. Now I just need an audience.

I said I want to be like that one song people never forget. My wife said, “Careful, you might end up like that one song people skip.”

Until next time, STAY FRESH, Friends!

 

 

 

 

 

**If you are curious about building and maintaining a healthy online business, I invite you to subscribe to my newsletter here and continue following my blog. My hope is not only to create the freedom I have long desired, but also to share what I am learning with others who are working toward the same dream.